Wednesday, May 23, 2012

WSDOT Doesn't Like Idea Of Floating Billboards

Advertisements on buses, planes pulling message banners and bridges and highways named after companies that pay for them. What's next in the world of advertising? Well, the Washington State Department of Transportation is hoping it won't be floating billboards on Lake Washington.

A Western Washington business owner wants to float 14' x192' long inflatable billboards on the lake, saying test runs show the floating signs have indeed caught the attention of drivers along the I-90 and 520 floating bridges. The WSDOT isn't so enthusiastic about the idea though.

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About SRTC

SRTC is the federally designated Metropolitan Planning Organization (MPO) for Spokane County. Urbanized areas with populations exceeding 50,000 people are required to have an MPO. SRTC was formed to address the county's transportation planning needs. It provides coordination in planning between the public, cities, small towns, the county, the state, transit providers, and tribes.

SRTC offers services including transportation monitoring, transportation modeling, census information analysis, travel demand forecasting, historical traffic count analysis, geographic information systems, and trip generation rates.