Every year, about 12,000 GIS users gather for this conference to learn new ways that geographic information system (GIS) is integrating hardware, software, and data for managing, analyzing, and displaying all kinds of different information. In our office, Kevin and our other GIS Analyst Sylvia, use GIS to make maps and other kinds of displays for any of the reports and documents we create. We also use their visuals at all of the public meetings and events you see us out at.
I asked what a hip guy like that was doing at a technical conference and Kevin said will.i.am
stumbled onto GIS through non profit work he was doing and felt he had to get in on it and figure it out. So if you want to be hip and figure it out as well, here's more info on the ESRI GIS conference.