The next time you stop at a rest area in Iowa, you could be greeted by signs welcoming you on behalf of a major corporate advertiser.
Just as baseball and football stadiums are selling corporate naming rights, the Iowa Department of Transportation is seeking competitive bids on sponsorship rights for its rest areas, in an effort to help fund the interstate rest area system..
What kind of company would sponsor a rest stop though? Iowa officials say potential sponsors could include tourist attractions, truck stops, casinos, convenience stores, auto insurance firms, and other businesses that would benefit. They also admit though that there is a potential for problems if controversial sponsors win the bidding.
The Des Moines Register has all the details.
Just as baseball and football stadiums are selling corporate naming rights, the Iowa Department of Transportation is seeking competitive bids on sponsorship rights for its rest areas, in an effort to help fund the interstate rest area system..
What kind of company would sponsor a rest stop though? Iowa officials say potential sponsors could include tourist attractions, truck stops, casinos, convenience stores, auto insurance firms, and other businesses that would benefit. They also admit though that there is a potential for problems if controversial sponsors win the bidding.
The Des Moines Register has all the details.
2 comments:
So instead of having non profits passing out cookies & coffee, we will have McDonalds serving healthy fast food??
Ha ha ha ha! Yeah right ;) I think they'll be handing out free maps to all their locations in the state. But maybe free coffee.
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