Yes, talking urinal cakes. And here's what they say: "Listen up. That's right, I'm talking to you. Had a few drinks? Maybe a few too many? Then do yourself and everyone else a favor: Call a sober friend or a cab. Oh, and don't forget to wash your hands."
At least they add the wash your hands reminder, but at that point it would be too late for me. I'd either be running out of there because the thing scared the heck out of me or doubled over laughing.
Here's more on this non-traditional (to say the least) campaign.