Thursday, March 12, 2015

IDOT Not Joking With Their Signs- Or Are They?

The Iowa Department of Transportation is getting sassy- to get your attention. They're putting irreverent signs (like the one to the right)
on the interstate near Sioux City, in the name of safety.

Another sign parodies the pop song "It's All About That Bass," reading “It’s all about the belt … the belt … just click it.” The department even filmed a video parody of the song.

The signs received notable attention in October when actor George Takei, who portrayed Mr. Sulu on “Star Trek,” shared an IDOT sign on Facebook that said, “Get your head out of your apps.” Here's more on them from the Sioux City Journal.

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About SRTC

SRTC is the federally designated Metropolitan Planning Organization (MPO) for Spokane County. Urbanized areas with populations exceeding 50,000 people are required to have an MPO. SRTC was formed to address the county's transportation planning needs. It provides coordination in planning between the public, cities, small towns, the county, the state, transit providers, and tribes.

SRTC offers services including transportation monitoring, transportation modeling, census information analysis, travel demand forecasting, historical traffic count analysis, geographic information systems, and trip generation rates.