Thursday, February 18, 2010

School Districts Use Bus Ads To Raise Money

School districts are just as desperate as everyone else lately to plug budget holes. And in their desperation, some are turning to an untapped resource to raise money; selling advertising on the sides of school buses.

Advertisements have popped up on buses in Arizona and Massachusetts and are set to appear in Michigan and Colorado soon. Here's a USA Today article on this new money maker.

What's your opinion on this? Does it give the impression that our children are 'for sale' or bombard them with even more advertising than they already deal with on a daily basis, or is it okay as long as the ads don't promote alcohol, cigarettes, prescription drugs or anything in the least bit sexual?
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About SRTC

SRTC is the federally designated Metropolitan Planning Organization (MPO) for Spokane County. Urbanized areas with populations exceeding 50,000 people are required to have an MPO. SRTC was formed to address the county's transportation planning needs. It provides coordination in planning between the public, cities, small towns, the county, the state, transit providers, and tribes.

SRTC offers services including transportation monitoring, transportation modeling, census information analysis, travel demand forecasting, historical traffic count analysis, geographic information systems, and trip generation rates.