When we hop on a bike instead of in a car, we tend to stay closer to home and support small businesses. We also notice more businesses since we’re traveling slower and closer to businesses. Realizing this, many merchants are now encouraging people to bike to their businesses, and actively marketing themselves as bicycle-friendly. Some even offer specials and savings to people who arrive in other ways than in a vehicle.
That's what Spokane Bike Week did when they first released their 'Bicycle Benefits' stickers a few years ago. Anyone with one of the stickers on their bike helmet would get special deals at participating businesses.
Well now a lot more businesses are realizing the potential and jumping on the BFBD band wagon. Transportation Issues Daily has the story.