The Dutch designers behind the highway say it will promote safe driving by improving visibility at night and in the winter.
The "Smart Highway" uses paint treated with a luminous powder, which "charges" during the day and glows for up to ten hours at night.
The design also includes "dynamic paint," made to become visible at certain temperatures. When ice crystals form on the pavement, the newly activated paint appears, providing a reminder to drive carefully.
And it saves on electricity too. Read the article here to see how. Or if you're not into reading, the pictures that accompany it are pretty cool and pretty much tell the story.