According to CNN, the cats are part of a crowdfunded campaign to replace all ads. The campaign raised more than $26,000 to make 68 ads at the station disappear. Their replacement are photos of stray cats from two area rescue groups.
The idea came from a group called Citizens Advertising Takeover Service (or CATS). Instead of asking you to buy something, CATS wants you to think about what's really valuable.
The idea came from a group called Citizens Advertising Takeover Service (or CATS). Instead of asking you to buy something, CATS wants you to think about what's really valuable.
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