Bleeding Billboards Warn Drivers

Ryan in our office sent me this item after seeing the zombie post below. Apparently when it rains in some parts of New Zealand, it really pours... blood, that is.

It's part of a safety campaign to slow down reckless drivers during the rainy season when roads become slick and dangerous. 'It' is a series of billboards showing pictures of children. When it rains, blood oozes from the billboards. And it's apparently very effective. Since the billboards were put in place, there hasn't been a single fatal accident in the area.

Here's video and a media report.. and a warning that it's kind of creepy.