Wednesday, October 12, 2011

GM Offends With 'Reality Sucks' (And So Does Bicycling) Ad

Wow, General Motors, way to offend the bicycling population. The automaker is being criticized for this ad campaign that implies it sucks to be a college student riding a bike and encourages college kids to 'stop pedaling.. Start driving.' And now they're apologizing for the gaff. In the meantime, the word about this, and the subsequent backlash, spread through Twitter and other social media such as this local bike shop blog post.

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About SRTC

SRTC is the federally designated Metropolitan Planning Organization (MPO) for Spokane County. Urbanized areas with populations exceeding 50,000 people are required to have an MPO. SRTC was formed to address the county's transportation planning needs. It provides coordination in planning between the public, cities, small towns, the county, the state, transit providers, and tribes.

SRTC offers services including transportation monitoring, transportation modeling, census information analysis, travel demand forecasting, historical traffic count analysis, geographic information systems, and trip generation rates.