Monday, May 23, 2016

Young Drivers Recognized Emojis, Not Road Signs

This is bizarre to me, but a new survey says younger drivers better recognize emojis than road signs.

According to Insurance Business Canada, the survey of 1,000 young drivers by insurer More Th>n, (a subsidiary of RSA) showed that 
more than six in ten (61%) of drivers aged 17-25 understood emojis better, demonstrating how embedded they are in millennials' lexicon.

The surveyed drivers had difficulty identifying standard road signs for zebra crossings, ring roads, no bicycles and steep hills. The sign for a ring road was mistaken by 27% of those surveyed as a sign for a ‘carbon neutral road’. Meanwhile, 25% thought that the sign for ‘no vehicles carrying explosives’ was a warning of spontaneously combusting traffic.

Unfortunately for young drivers (but probably fortunate for us older drivers who might get confused) there is little prospect of official road signs ever becoming like emojis.

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About SRTC

SRTC is the federally designated Metropolitan Planning Organization (MPO) for Spokane County. Urbanized areas with populations exceeding 50,000 people are required to have an MPO. SRTC was formed to address the county's transportation planning needs. It provides coordination in planning between the public, cities, small towns, the county, the state, transit providers, and tribes.

SRTC offers services including transportation monitoring, transportation modeling, census information analysis, travel demand forecasting, historical traffic count analysis, geographic information systems, and trip generation rates.