Wednesday, August 21, 2013

That Crab Is So Happy Because He's Helping Pedestrians

So you're familiar with Spokane's Stickman Knows safety campaign right? Well a similar campaign in Ocean City, Maryland has been hugely succesful.

The ocean-front town is using a new mascot, a traffic safety-obsessed crab dressed as a lifeguard, to convey safety messages. Sound cheesy? Apparently people are eating it up (Okay, that pun was cheesy), because the crustacean is being crediting with a 56% reduction in pedestrian crashes so far this year.

Below is a video example of the campaign and here is more info on it.

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About SRTC

SRTC is the federally designated Metropolitan Planning Organization (MPO) for Spokane County. Urbanized areas with populations exceeding 50,000 people are required to have an MPO. SRTC was formed to address the county's transportation planning needs. It provides coordination in planning between the public, cities, small towns, the county, the state, transit providers, and tribes.

SRTC offers services including transportation monitoring, transportation modeling, census information analysis, travel demand forecasting, historical traffic count analysis, geographic information systems, and trip generation rates.